Premium Selection

Seven collections in one place at Paradise Mall — Balenciaga, Amiri, Stone Island, Moon Boot, Birkenstock, Stanley and Exlusive in7. This is a showroom, not an online shop: browse here, and every piece is checked and held for you over chat or in store.

Browse the collections Reserve over chat
Exlusive in 7Premium Balenciaga Amiri Stone Island Moon Boot Birkenstock Stanley
THE SEVEN PREMIUM

BrandIntroduction

THE SEVEN PREMIUM is a space for contemporary luxury at Paradise Mall: a premium selection with taste, with quality, and with something to say.

We do not believe in endless choice — we believe in the right edit. So we brought brands, clothing, footwear and accessories together in seven clear collections, with nothing to distract.

Every product is here for a reason: confidence that comes naturally, and quality that speaks for itself.

Paradise MallLevel 1
THE SEVEN PREMIUM — the store at Paradise Mall
Who we are
THE SEVEN PREMIUM
THE SEVEN PREMIUM

BrandMission

THE SEVEN PREMIUM builds a contemporary luxury experience that helps clients build a style of their own — with confidence, clarity and ease. Less is more. Style without noise.

Less is more.
Style without noise.

Through seven carefully chosen collections and an uncompromising approach, we help our customers make fewer, better choices.

Paradise MallJuly 2026
THE SEVEN PREMIUM — the brand tags
Philosophy
Curated
Selection

Seven collections

Each collection is a window of its own. Jump straight to one, or work your way down through them in order.

Collection 01 / 07

Exlusive in 7Premium

2 items Paradise Mall · Level 1
Exlusive in 7Premium
Gucci mini GG Marmont bucket bag
from 1 390 €
Exlusive in 7Premium
SUPER-STAR IN LEATHER
from 198 €
Collection 02 / 07

Balenciaga

Sculptural silhouettes and statement shapes — for men who do not mind being noticed.

4 items Men's Paradise Mall · Level 1
Balenciaga
Logo Crewneck
from 455 €
Balenciaga
Oversized Wool Coat
from 1 764 €
Balenciaga
Structured Cap
from 215 €
Balenciaga
Track Runner — Black
from 966 €
Collection 03 / 07

Amiri

Distressed denim and Los Angeles rock DNA, cut with precision.

5 items Men's Paradise Mall · Level 1
Amiri
Amiri cotton tshirt
from 290 €
Amiri
Core Logo Tee
from 276 €
Amiri
Leather Bomber
from 2 096 €
Amiri
MX1 Distressed Denim
from 639 €
Amiri
Skel Top Sneaker
from 706 €
Collection 04 / 07

Stone Island

Technical fabrics and functional design, born in an Italian research lab.

5 items Мъжко Paradise Mall · Level 1
Stone Island
Cargo Pant
from 312 €
Stone Island
Compass Nylon Jacket
from 608 €
Stone Island
Garment-Dyed Overshirt
from 399 €
Stone Island
STONE ISLAND CREW NECK
from 360 €
Stone Island
Wool Beanie
from 107 €
Collection 05 / 07

Moon Boot

The cult winter boot since 1969 — warmth that turned into a symbol.

3 items Унисекс Paradise Mall · Level 1
Moon Boot
Icon Classic — White
from 174 €
Moon Boot
Icon Faux Fur
from 194 €
Moon Boot
Icon Low Nylon
from 148 €
Collection 06 / 07

Birkenstock

An anatomical footbed and 250 years of German seriousness about comfort.

4 items Унисекс Paradise Mall · Level 1
Birkenstock
Arizona Classic
from 97 €
Birkenstock
Boston Suede Clog
from 123 €
Birkenstock
Tokio Leather
from 133 €
Birkenstock
Тест
Collection 07 / 07

Stanley

Insulated bottles built to outlive decades — now part of how people dress.

4 items Аксесоари Paradise Mall · Level 1
Stanley
Classic Flask
from 56 €
Stanley
Quencher 40oz
from 66 €
Stanley
Stanley 1913 x FARM Rio Quencher® H2.0 Flowstate™ Tumbler | 30 OZ
from 70 €
Stanley
The Lifted Spirits™ Steel Cooler | 26 QT
from 450 €

Check availability.
Reserve without a cart.

THE SEVEN PREMIUM does not sell online — every reservation goes through a short conversation, so we are sure of the size, the colour and the stock before you come in.

Call us
Address
Paradise Center, Cherni Vrah Blvd, Sofia, Level 1
Hours
Mon–Sun, 10:00–22:00
Chat
Viber / WhatsApp — the button above
Brands
Exlusive in 7Premium, Balenciaga, Amiri, Stone Island, Moon Boot, Birkenstock, Stanley